“We tried to sell our home last year but it didn’t sell after 6 months on the market. We have no idea why. Now we want to move to La Jolla, Carmel Valley, or Poway to get our kids in better schools, so we’re going to try again. We don’t want the same result, so can you tell me what we need to do this timewhat is it that really sells a home?”
***ANSWER:
Price and agent are the two keys to selling your home.
Hire a great agent, but overprice and your home won’t sell. Or price it right and hire a dud agent and your home will either just sit there or sell in spite of the agent. But it will take longer and sell for a lower price, not to mention all the problems, delays, turmoil, and extra legal liability.
Now some people might argue, “What about things like condition, location, and the market? Aren’t they key to selling a home?”
Yes, but…
CONDITION: A good agent will advise you how to cost-effectively improve your home’s condition and appeal. And your price must take into account the condition, good or bad.
LOCATION: A skilled agent makes the best of a bad location or plays up a good one. And your price should be adjusted up or down for the location.
MARKET: An experienced agent knows how to price and market in an up or down market.
