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Real Estate Commission Offer

by Gary Kent / Saturday, 13 October 2007 / Published in Uncategorized

“Hi Gary, I’ve got another question if you have the time. Do you think a lot of buyer’s agents start their client’s search by commission? Like would they limit their search to say 3% and up and as a result they might never see my condo (which is offering 2.5%) in their search? If so, would increasing the commission to 4% grab a lot more attention do you think than dropping the price 10k (currently 275-295k)? Thanks.

***ANSWER:
Very few agents use the real estate fee as an actual search criterion. BUT, once they do their search, some agents will indeed look at the % offered. And, a home with a high fee will get more showings than one with a low fee.

My guess is that the additional $4,300 commission (from 2.5% to 4%) will be more effective than a $4,300 price reduction, but not the $10,000 reduction you mention.

Here’s my suggestion, assuming your condo is priced close to market value:

If it doesn’t already look like a model home, since you’re willing to “invest” $10,000 in selling it, I’d suggest you:

1. do the fee increase AND
2. make some inexpensive cosmetics (clean, paint, landscaping, etc.) AND
3. pay a professional homestager $500 to $5,000 to stage your condo and make it look like a model

By the way, if your condo is not priced close to market value, none of what we’re talking about will sell it. So be sure it’s priced right!

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About Gary Kent

Licensed since 1984, San Diego real estate broker Gary Kent is a recognized authority on real estate. In addition to selling over 5,500 homes for clients, he has been an expert court witness, trainer of other agents, and he does seminars on home buying, home selling, and investing. Gary has sold homes for The Salvation Army, dozens of major banks, and Fannie Mae, amongst others. You can find Gary on Facebook, Instagram and YouTube.

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