“Hello… My wife and I will be selling our La Jolla home this spring and don’t know any agents. There is one who seems to work the neighborhood. She calls herself the neighborhood specialist. Do you think we should list with her?”
Excellent question. Let me share a story with you…
Years ago at another office I worked, there was a very nice agent. He “farmed” a certain large condo complex, meaning he focused his efforts there and several homeowners hired him to sell their homes. He was their “neighborhood specialist.”
Unfortunately, he had no clue what he was doing!
Despite his efforts and best intentions, he was just awful as an agent. And his clients consistently suffered: selling below-market, long delays, failed escrows…the list goes on.
My point is that being the “neighborhood specialist” is a plus, but by no means is it the main reason to hire the agent.
I suggest you interview 3 agents and choose the one with the best track record.