Question:
“I read in the San Diego Union about writing a so-called ‘love letter’ to a seller to convince them to sell you their home. Do those work?”
Answer:
For many homesellers, it’s all about the price.
But you’d be surprised at how many prefer to sell to a homebuyer that they like. It might just be a “tiebreaker” if there are roughly identical offers.
In fact, many of my clients have actually agreed to lower prices (usually just a little lower) to sell their home to someone they like.
I’ve heard them say…
“They’re such a cute couple. I’d love for them to have our home.”
“We put so much into this home. They look like they’ll really take care of it.”
“This would be a great home for them to raise their family in, just like we did.”
So, yes, I’d say write the love letter!
(By the way, we write them for many of our clients so they don’t have to.)
