Question:
“I have my home for sale in University City and my agent is hardly holding any open houses, maybe every other week. How often do you think an agent should be holding open houses?”
Answer:
Great question!
There’s a big myth about open houses: so many people believe open houses are THE way homes sell.
But the truth is quite different. Statistics show that just 2% of homes sell from open houses. And that’s borne out by my experience over 35 years.
Think about it. You’ve seen that house that’s held open week after week after week. If open houses were so darn effective, that home should have sold after the first couple of open houses, right?
So since open houses aren’t effective at selling homes, why do so many people believe they are?
I have a theory…
Of all the things agents do to sell homes, open houses are perhaps the most visible thing they do, all the more so to people NOT in the market to buy a home.
People who DO want to buy a home see the signs but tend to focus more on working with their agent and looking online.
So people who don’t want to buy homes see open house signs, and when they decide to sell their homes, they remember them and think that’s how houses sell.
That’s my theory. What do you think?
