Choosing Your Listing Price Chooses Your Competition

  Choosing your listing price chooses your competition, so make sure your listing price is close to your home’s market value.   When you sell your home, choosing your listing price, in effect, chooses your competition. Why? Let’s say you have a home worth roughly $1 million and you price it at $1.2 million. Once
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The Tinder Effect

If you want to make sure buyers see your home as their perfect match, you need to be aware of what I like to call the “Tinder Effect.” Do you know what the “Tinder Effect” is? While this name (which I came up with myself) may be unfamiliar, the concept it represents is probably something
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You’re invited to our latest Open House Extravaganza!

This Sunday, February 24th from 1pm-3pm. I hope to see you there!
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Technology Has Sped Up the Marketing of Your Home

    If you’re a home seller, technology has vastly sped up how quickly you can list your home and receive an offer for it.     Do you know how much technology has sped up how a home is marketed? Back in the “dark ages” (i.e., when I first started in real estate), when
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Welcome Back, Old Friend

Contingent offers: welcome back, my old friends. Back when the market was red-hot, if you brought a contingent offer to a home seller, the response was often something like, “You must be kidding me! I’m not going to consider a contingent offer!” At that time, sellers had many offers to choose from, including cash offers,
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There are five pricing mistakes you need to avoid when listing your home so that you don’t end up costing yourself a lot of money. Pricing your home correctly is very important when putting it on the market, and there are five costly mistakes you need to avoid when doing this: 1. Using home price
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If You’re Clairvoyant, You Know What I’m Going to Say

Assuming you can read minds in a real estate transaction is a futile effort, and today I’d like to explain why. In my time as an agent, I’ve noticed an interesting trend among buyers and sellers: They think they’re clairvoyant. In other words, they think they can read the minds of the other party. A
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Will Agents Really Sell Your Home for 1% ?

Do agents promising a 1% commission rates actually do a good job in representing sellers? Let’s find out. Having been in the real estate industry for 34 years now, I’ve seen a number of trends come and go. One of these trends, which we’re seeing again now, is an influx of agents advertising that they’ll sell
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Do You Know the Best Website to Search for Homes?

If you’re searching for a home, I’ve got a great website to recommend. Do You Know the Best Websites to Search for Homes?There are many different websites out there where buyers can search for homes, but a few of them, in my humble opinion, aren’t worth using. Zillow, Trulia, and Realtor.com are three examples that
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Have You Noticed a Change in San Diego’s Real Estate Market?

Now that we’re in a more normalized market, this means different things for buyers and sellers. In the last two-and-a-half months, our San Diego market has shifted from a hot seller’s market into more of a normal one. What does this mean for buyers and sellers? If you’re a seller, it means you might not
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