How much should I list my home for relative to its value?

Question: “How much should a person list their home for relative to the value?” Answer: Great question. To get the most activity and leave a bit of negotiating room, the optimal amount is about 2% over value, except for higher price ranges. If your home is valued over $1,500,000, I recommend you list about 3%
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How can I find an agent to accurately price my home?

Question: “I know my home is worth at least 1.1 million, but the first two agents I talked to said it’s in the 900s. Where can I find an agent who knows how to accurately price a home?” Answer: Let me first say that you could be right. Your home may well be worth 1.1
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Why NOT to use open houses to price your home

Question: “Hey Gary: We stopped in at an open house at the home at XXXX XXXX. It’s listed at $700,000. We weren’t impressed with it compared to ours. We assume the main draw for that house is location and it’s on a bigger lot. Have you seen it? What’s your opinion?  It makes us think
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Does lowering the price make buyers and agents think I’m desperate?

Question: “If I lower my price, does that make buyers and agents think I’m getting desperate? I definitely don’t want that.” Answer: Neither would I! And the good news is that it doesn’t send that message at all. There’s an old “joke” in marketing: “What’s everyone’s favorite radio station? WIIFM, also known as What’s In
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Does getting several offers mean you listed your home at too low a price?

Question: “My neighbors just listed their home and I know they got several offers the first week. Do you think that means they should have asked a higher price?” Answer: Not necessarily. Yes, homes that are priced too low usually attract multiple offers.  However, even in today’s “normal” market, you can also get multiple offers
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What is a home really worth?

Question: “I’m thinking of selling my home and buying a bigger one. And I’m concerned about asking the right price. Everyone talks about list price, sales price, CMA, appraised value, etc. But what is a home really worth?” Answer: Great question! Recently a young man told me his condo had just appraised at $460,000. But
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Can I trust the median value when pricing my home?

Question: “I live in North Clairemont and an agent told me my house is worth $575,000, but I saw online that the median in my zip is $667,400.  Do you think the agent is lowballing my home value?” Answer: I don’t have enough information to answer that. But here’s what I can tell you… First,
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Why pricing your home according to market value is important

Question: “I’m thinking of selling my condo and I want to get top dollar. So I’m thinking of starting high to see what happens…” Answer: Hold on a sec. Here’s the rule when pricing your home in anything OTHER than a market experiencing rapid appreciation: “The closer you price your home to market value, the
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Why you should choose a home price that is easy to remember

Question: “We’re thinking of pricing our home at value range $794,325 to $823,450. Do you think that’s a good range?” Answer: Sorry, but I don’t. I want you to do something. Tell that price to a friend of yours, then ask them to repeat it back to you. Odds are, they can’t. Why? Our brains
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[VIDEO] Pricing Blunder #10: Ignoring Market Feedback

When The Market Speaks, It’s Time To Listen Local San Diego Realtor Gary Kent reveals the costly mistakes people that make when selling a San Diego home. Blunder #10 is ignoring market feedback suggesting your home may be priced too high. If sellers are willing to listen, the market will give decisive feedback after two or
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