“We interviewed two agents to sell our home. We mentioned to the first one that we’re also talking to a certain well-known agent who has sold signs all over our area. That first agent said she could give me better service and do a better job than the other agent because she’s not as busy. I’m not sure I buy that, since the busy agent must be busy because he does a good job and can probably market my home better. What say you?”
That agent is trying to use “real estate spin” to get your business.
Many real estate firms teach their agents tricky sales techniques. One is to try to “spin” their biggest drawback into a supposed benefit: “Because I’m not busy, I’ll give you better service.” It’s clever salesmanship, but it’s dishonest.
What they’re ultimately saying is, “You should hire me because I’m not successful and don’t have many clients.”
Doesn’t sound so good, does it? And consider the following questions:
Which restaurant serves better food…the one with the full parking lot or the empty one?
Which attorney do you want defending you…the successful one winning cases for his clients, or the one with the wide-open calendar?
Which surgeon do you want taking a scalpel to you…the seasoned surgeon who does your surgery every day, or one who does it once in a while?
Bottom line: don’t hire a lonely Realtor.